A week earlier, Coors Light’s market share was up 10.6% over the same period and Miller Lite up 11.5%. Bud Light lost 6.7% of market share last week, while Coors Light and Miller Lite are up 18%, according to the newsletter. Meanwhile, Bud Light’s competitors are cashing in on the mess. The latest sales data from NielsenIQ and Bump Williams Consulting shows that Bud Light sales fell 17% in dollars, while volume dropped a whopping 21% in the week ended April 15.
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The Mulvaney campaign has unleashed a torrent of negative publicity for Anheuser-Busch, which announced Friday and over the weekend that the marketing executives responsible for tapping Mulvaney - Alissa Heinerscheid and Daniel Blake - are taking leaves of absence. “Right now this is an extremely difficult scenario for Anheuser Busch, the Bud Light brand and for AB distributors.” “These numbers are staggering,” according to an April 23 report from Insights Express, a beer-focused newsletter. That’s sharply ahead of the 6% drop in sales dollars and 11% drop in volume that Bud Light had suffered during the week ended April 8 - the seven days that immediately followed the April 1 launch of the controversial Mulvaney campaign on social media.
Navy’s drag queen is symbol of cultural narcissismīud Light has suffered a “staggering” sales hit following the beer brand’s controversial marketing tie-up with transgender influencer Dylan Mulvaney - with the latest data showing an alarming 17% drop, according to an industry research firm. Megyn Kelly slams US Navy drag queen recruiter: ‘This is not somebody anyone wants in a foxhole’Īnheuser-Busch cans ‘third-party ad agency’ tied to Dylan Mulvaney fiasco: sourcesīud Light ‘will be extinct in a few years’ over distancing from Dylan Mulvaney, activist predicts
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